Changing the world through Play
“The creation of something new is not accomplished by the intellect but by the play instinct.” – Carl Jung
Why play you might ask? There is overwhelming evidence to support play as the highest form of physical activity in children AND a driver for social change/development. Play is an evidence-based approach to support children’s wellbeing, through all aspects of being. Play has positive impacts on children’s social, emotional, cognitive, language and physical development. Play enhances brain structure and function and promotes executive functioning. Most importantly, play is how children make sense of the world around them. Play opportunities for children are in decline and subsequently there are serious health and wellbeing risks on the rise.
Growing Kind are tackling this by focusing on three pillars; advocacy, community connections and accessibility to resources.
Amie (Growing Kind Director and Founder) is an Early Childhood Teacher and Board Member of the Australian Institute of Play. As a local Logan City business we take pride in employing locals, being a family friendly workplace and committing to continued research informed practices. Growing Kind gives you fast delivery of over 4000+ child approved resources. We keep children at the heart of everything we do.
Children's Choice
We consulted with eleven local children. These are their favourites:

Your reviews (no bribery involved)

Amie is absolutely amazing to deal with and provides endlessly for her customers and her community.
We also love following along all the adventures on their Instagram & Facebook accounts too.
Thankyou for always being a breath of fresh air on social media and when sourcing amazing play resources!
Amie has always been super knowledgeable; whenever I have asked questions about products or play ideas. 🌺
The website is super easy to navigate and customer service has always been top notch. 🌻 Growing Kind is definitely my go to and I love supporting a small family owned business.
Thanks Amie and team 🔥💙👊
I am forever discovering new little treasures on their website or from watching Instagram stories and they quickly become much loved items in our home.
Very quick turn around and beautiful products!
The service is personal and delivery is normally really fast. Our daughter is almost 6 and many of the items Amie has in stock, I had to search high and low for, even overseas. She has it all now, and so easy to order.
Thank you Amie and Growing Kind.
The products are *amazing* and hard to come by, her blog is informative and uplifting - do yourself a favour and jump on to shop and learn!
(Amie also emailed me personally several times to check on a courier issues I had with my order, her service is wonderful!)
The shipping was fast and packaged well. I bought two vintage style posters and a gem stone rock activity for my daughter.
This really is a wonderful sore that I highly recommend.
I love the products stocked at Growing Kind and will order again in future!
The toys, gifts, art and craft pieces we ordered we're such amazing quality and all environmentally and child safe.
I really love what you are doing at Growing Kind.
Thankyou for providing us with such a wonderful space to buy gifts and pieces for our children to learn, play and grow with.
The service is personal and delivery is normally really fast. Our daughter is almost 6 and many of the items Amie has in stock, I had to search high and low for, even overseas. She has it all now, and so easy to order.
Thank you Amie and Growing Kind.
Amie has always been super knowledgeable; whenever I have asked questions about products or play ideas. 🌺
The website is super easy to navigate and customer service has always been top notch. 🌻 Growing Kind is definitely my go to and I love supporting a small family owned business.
Thanks Amie and team 🔥💙👊
I am forever discovering new little treasures on their website or from watching Instagram stories and they quickly become much loved items in our home.
Very quick turn around and beautiful products!
The products are *amazing* and hard to come by, her blog is informative and uplifting - do yourself a favour and jump on to shop and learn!
(Amie also emailed me personally several times to check on a courier issues I had with my order, her service is wonderful!)

Support development with fun learning resources and toys
Toys are not just playthings to amuse your kids and keep them busy. They can be a great source of a fun learning experience.
Our wide range of educational playthings are great learning resources that will help your child recognise colours, improve their coordination, develop imagination, introduce them to the alphabet, numbers and much more.

What’s more aesthetic than classic wooden toys with bright, organic colours? Growing Kind’s wide educational range will perfectly complement your nursery. Our wooden toys are of heirloom quality and will last for generations. They might even take you back to your childhood with Waldorf dolls, pretend food, animals and kitchen sets.

Switch off from screen time, and return to nature
In today’s day and age, with so much exposure to screens and batteries, it is important that this generation of learners are self-aware, mindful, competent and, most importantly, kind to mother nature.
Our main focus is to nurture your child’s holistic development. While supporting your kids, we also acknowledge and respect that families are their first teacher. We help to guide, support and educate families on the latest early childhood research.
Enjoy a selection of beautiful and creative natural designs that will encourage your children to switch off from technology, and let their imaginations be the only limitation to their play.


A safe learning environment
Our eco range is 100% natural, made from organic wood and painted with safe, natural colours. They also comply with international safety standards.
So let us become a part of your sleep-deprived, caffeine-restricted, supervised toileting-trips, yet mindful journey to raise a beautiful little person.

Free convenient delivery
Have beautiful, educational products delivered right to your doorstep in recycled or reusable packaging with Growing Kind.
We offer free delivery on all orders over $300.
Your Favourite Blogs

Learning Dispositions in Early Childhood
How are dispositions formed? Education should be less about transmitting knowledge, skills, and understanding, and more about developing the capacity and confidence to continue learning

The Nine Characteristics of Play
Firstly, what is play? Play is widely researched, and arguably one of the most difficult words to define. Countless scholars, theorists and Playworkers have attempted

Play Deprivation; What is it? How can we overcome it?
Play Deprivation… What is it? And how can we avoid or recover from it? Firstly, let address ‘what is play’? There is no agreed upon

How to Clean Wood and Felt Toys
Why is it important to clean toys? Babies putting things in their mouths, otherwise known as mouthing, is not only normal, but also signals a