Using PLAY to create happier, healthier childhoods

Growing Kind respectfully acknowledge the Traditional Owners of the land on which we work, learn and play, and pay respect to the First Nations Peoples and their elders, past, present and future.

As Featured In

Changing the world through Play

“The creation of something new is not accomplished by the intellect but by the play instinct.” – Carl Jung

Why play you might ask? There is overwhelming evidence to support play as the highest form of physical activity in children AND a driver for social change/development. Play is an evidence-based approach to support children’s wellbeing, through all aspects of being. Play has positive impacts on children’s social, emotional, cognitive, language and physical development. Play enhances brain structure and function and promotes executive functioning. Most importantly, play is how children make sense of the world around them. Play opportunities for children are in decline and subsequently there are serious health and wellbeing risks on the rise.

Growing Kind are tackling this by focusing on three pillars; advocacy, community connections and accessibility to resources.

Amie (Growing Kind Director and Founder) is an Early Childhood Teacher and Board Member of the Australian Institute of Play. As a local Logan City business we take pride in employing locals, being a family friendly workplace and committing to continued research informed practices. Growing Kind gives you fast delivery of over 4000+ child approved resources. We keep children at the heart of everything we do.

Children's Choice

We consulted with eleven local children. These are their favourites:

Autumn 2.5cm Felt Balls (Set of 20) by Papoose
Rated 5.00 out of 5
$10.00 Add to cart
Rainbow Sorting Bowls & Small Balls (3years +) by Papoose
$109.99 Add to cart
Out of stock

Felt Horse (Individual) by Papoose
Rated 5.00 out of 5
$16.00 Get notified
DIY Calm Down Sensory Bottle by Jellystone
Rated 4.50 out of 5
$24.95 Select options
Mini Vehicle by Rubbabu
$12.99 Select options
Squigz Toobz By Fat Brain Toys
$41.95 Add to cart
Hammer Head Shark by Schleich
Rated 5.00 out of 5
$19.45 Add to cart
Chenille Stems Tinsel 30cm (Set of 200) by Educational Colours
$13.45 Add to cart
Soft Touch Vehicle by Rubbabu
$14.99 Select options
Instrumental Bell Stick by Growing Kind
$13.90 Add to cart
Clear Starter Pack (34 Piece) by Connetix Tiles
$80.00 Add to cart
Out of stock

Bertie’s Tractor by Le Toy Van
$77.00 Get notified

What our customers are saying (no bribery involved)

I am a massive supporter of Growing Kind. The product range is huge, all beautiful, thoughtful and perfect for our children's little hands and minds.

The service is personal and delivery is normally really fast. Our daughter is almost 6 and many of the items Amie has in stock, I had to search high and low for, even overseas. She has it all now, and so easy to order.

Thank you Amie and Growing Kind.

I have been shopping with Growing Kind for about 2years. ❤

Amie has always been super knowledgeable; whenever I have asked questions about products or play ideas. 🌺

The website is super easy to navigate and customer service has always been top notch. 🌻 Growing Kind is definitely my go to and I love supporting a small family owned business.

Thanks Amie and team 🔥💙👊

We love each and every order placed at Growing Kind!

I am forever discovering new little treasures on their website or from watching Instagram stories and they quickly become much loved items in our home.

Very quick turn around and beautiful products!

Amie and her Growing Kind store/site are what every mum/parent/teacher needs in their life!

The products are *amazing* and hard to come by, her blog is informative and uplifting - do yourself a favour and jump on to shop and learn!

(Amie also emailed me personally several times to check on a courier issues I had with my order, her service is wonderful!)

Support development with fun learning resources and toys

Toys are not just playthings to amuse your kids and keep them busy. They can be a great source of a fun learning experience.

Our wide range of educational playthings are great learning resources that will help your child recognise colours, improve their coordination, develop imagination, introduce them to the alphabet, numbers and much more.

What’s more aesthetic than classic wooden toys with bright, organic colours? Growing Kind’s wide educational range will perfectly complement your nursery. Our wooden toys are of heirloom quality and will last for generations. They might even take you back to your childhood with Waldorf dolls, pretend food, animals and kitchen sets.

Switch off from screen time, and return to nature

In today’s day and age, with so much exposure to screens and batteries, it is important that this generation of learners are self-aware, mindful, competent and, most importantly, kind to mother nature.

Our main focus is to nurture your child’s holistic development. While supporting your kids, we also acknowledge and respect that families are their first teacher. We help to guide, support and educate families on the latest early childhood research.

Enjoy a selection of beautiful and creative natural designs that will encourage your children to switch off from technology, and let their imaginations be the only limitation to their play.

A safe learning environment

Our eco range is 100% natural, made from organic wood and painted with safe, natural colours. They also comply with international safety standards.

So let us become a part of your sleep-deprived, caffeine-restricted, supervised toileting-trips, yet mindful journey to raise a beautiful little person.