About Growing Kind
We are focused on promoting creativity, kindness, mindfulness and resilience through play.
Our Bethania Store
Address: 2/11-13 Fletcher Road, Bethania QLD 4205
Next to Bridgestone Tyre Shop
Trading Hours:
Tuesday to Friday 9am-4pm
About Us
Growing Kind est. 2018
Hello and welcome to Growing Kind.
Growing Kind was founded by Amie, an Early Childhood Teacher who built a community around the belief that play can change the world. In 2026, we (Alex and Erin) lovingly took over the business. We are continuing and expanding that vision with care and intention.
Growing Kind is on a mission to ‘Change the World through Play’. Join us in reclaiming childhood for what it should be.
Since 2018, when the first product Nature Play Prompts was created, this community has been nurtured online and here in Brisbane. We remain focused on promoting creativity, kindness, mindfulness and resilience through play.
We carefully select some of the most beautiful and developmentally appropriate toys and resources in Australia. But we are more than a store. We create thoughtful content, support early childhood centres, lean into the important conversations, and keep finding new ways to help children thrive.
We are proud to honour the strong foundation that was built, while bringing fresh energy so that more families and educators can benefit. Because when children are given the space to play, they don’t just learn — they thrive. And when more children thrive, the world changes for the better.
“If you can be anything, be kind.”
Who are we?
meet the family behind the brand
We are an Australian-owned family business, run by husband-and-wife team Alex and Erin, with the support of our amazing warehouse manager, Sarah.
As parents of young children, we understand the real value of play in everyday life. We believe children deserve the time, space and freedom to explore, create, connect and simply be. That belief is what drew us to Growing Kind, and it’s what drives us now.
The business was started by an Early Childhood Teacher with a clear and heartfelt vision. We are the next chapter, a family committed to continuing that vision with care, while bringing our own energy and perspective so it can reach even more children, parents and educators.
We love what we do, and we love that we get to do it every day. We’re grateful to be here and excited for what’s ahead.
We’re just getting started
the best is yet to come
We are huge advocates for PLAY, with a love for AUTHENTIC learning experiences, and a huge appreciation for the raw beauty of NATURE. Our parenting and teaching philosophies take on a holistic approach to educating the ‘whole child’. A holistic approach to education views children as unique and whole beings; each with varying physical, intellectual, social, emotional and spiritual qualities.
We use this platform to connect with other parents and educators whilst sharing our love for personal development and early childhood education. Our personal belief is that kindness triumphs any other skill, quality or value.
“If you can be anything, be kind”
Amie is absolutely amazing to deal with and provides endlessly for her customers and her community. We also love following along all the adventures on their Instagram & Facebook accounts too.
Thankyou for always being a breath of fresh air on social media and when sourcing amazing play resources!
And the toys, gifts, art and craft pieces we ordered we're such amazing quality and all environmentally and child safe. I really love what you are doing at Growing Kind.
Thankyou for providing us with such a wonderful space to buy gifts and pieces for our children to learn, play and grow with.
As Featured In
Our Core Values
- Enhance the social and emotional wellbeing of our next generation
We share open-ended resources to help stimulate children’s creative play. We foster play-based learning practices in all our activities and encourage positive values and dispositions rather than traditional letter and number learning.
We aim to empower this generation of learners to be self-aware, kind and competent.
- Empower Parents and Educators
We acknowledge and respect that families are their child’s first teacher. We help guide, support and educate families on latest early childhood research. We share inspiring quotes and spread kindness across our social media platforms.
We aim to support other mothers and educators to create like-minded villages that empower one another. After all, we are all on this sleep-deprived, caffeine-restricted, supervised-toileting-trips journey together right? It takes a village to raise a child. Come join ours and let Growing Kind support you!
- Care for the Environment
We use recycled or reusable packaging wherever possible.
We take time to learn about prospective new brands and makers including where they source their materials, and how their products are made and by whom.
- Give Back to the Community
We make monthly donations to Babe Give Back. We have also donated prizes to charities and events including PANDA, The Big Latch On, Fire Victims Australia and Warrior Mail.