OB Designs
OB Designs is a family-owned Australian brand that creates beautiful, sustainable children’s products designed to delight. Founded in Byron Bay in 2008 by parents Kate and Luke, the company was born from a desire to offer thoughtfully designed toys and décor that align with aesthetic, social, and environmental values.
Over the past 15 years, OB Designs has grown into a trusted name in premium plush toys, eco-friendly gifts, and charming nursery décor. Every product reflects the brand’s commitment to quality, sustainability, and playful design inspired by coastal Australia.
Now available at Growing Kind, OB Designs’ range is made to spark joy, nurture connection, and bring comfort to children and families everywhere.

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OB Designs is a beloved Australian brand creating sustainable, high-quality toys and nursery décor. Designed in Byron Bay and now available at Growing Kind, their collection brings comfort, joy, and style to families everywhere.