Alimrose
Australian Brand of Soft Dolls
Alimrose, proudly available at Growing Kind, is a beloved Australian brand creating timeless soft dolls, rattles, and baby accessories for over 30 years. Known for premium fabrics and thoughtful designs, Alimrose products inspire joy and imaginative play. Originally founded as Native Bush Babies in the 1980s, the brand rebranded in 1997 and is now cherished in over 800 stores worldwide. With a strong commitment to ethical manufacturing, Alimrose supports a female-owned production facility, empowering over 100 women with fair wages and sustainable practices.
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Alimrose, proudly stocked at Growing Kind, is the designer name in children’s gifts, celebrated for over 30 years of creating timeless, joyful products. As an Australian family business, Alimrose has earned its reputation for crafting the sweetest dolls, loveliest baby accessories, and enchanting toys that inspire imaginative play.
The brand’s story began in the early 1980s when two mothers, including founder Susan Shardlow, sought to fill a gap in the market for Australian-designed dolls and children’s products. Originally known as Native Bush Babies, the company’s early creations included charming Australian-themed dolls inspired by May Gibbs’ beloved characters. In 1997, the business rebranded to Alimrose, marking a new chapter with an expanded range of exquisite gifts that delight children and parents alike.
With a passion for design, a commitment to quality, and ethical manufacturing practices, Alimrose works closely with female-owned production facilities, supporting over 100 women with outstanding wages and working conditions.
From elegant dolls to practical baby accessories, Alimrose continues to inspire families worldwide with gifts that spark imagination and bring smiles to little faces.
