Alimrose
Alimrose, a beloved Australian family business proudly available at Growing Kind, has been designing beautiful children’s gifts for over three decades. Known for their attention to detail, use of premium fabrics, and a passion for timeless design, Alimrose creates the perfect combination of charm and functionality. From soft dolls to adorable rattles and baby accessories, every item is thoughtfully made to inspire joy and imaginative play.
The company’s journey began in the 1980s as Native Bush Babies, founded by two mothers who wanted Australian-designed toys for their children. Initially focused on creating May Gibbs-inspired dolls and figurines, the brand evolved over time, adopting the name Alimrose in 1997 to reflect a broader, more diverse range of products. Today, Alimrose is a global name, with their products cherished in over 800 stores worldwide.
At the heart of Alimrose’s success is a commitment to ethical manufacturing. The company collaborates with a female-owned production facility in the Philippines, providing fair wages and empowering over 100 women in a sustainable and caring work environment.
Alimrose is more than a brand—it’s a tradition of creating gifts that bring families together through play, love, and inspiration.
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Alimrose, proudly stocked at Growing Kind, is the designer name in children’s gifts, celebrated for over 30 years of creating timeless, joyful products. As an Australian family business, Alimrose has earned its reputation for crafting the sweetest dolls, loveliest baby accessories, and enchanting toys that inspire imaginative play.
The brand’s story began in the early 1980s when two mothers, including founder Susan Shardlow, sought to fill a gap in the market for Australian-designed dolls and children’s products. Originally known as Native Bush Babies, the company’s early creations included charming Australian-themed dolls inspired by May Gibbs’ beloved characters. In 1997, the business rebranded to Alimrose, marking a new chapter with an expanded range of exquisite gifts that delight children and parents alike.
With a passion for design, a commitment to quality, and ethical manufacturing practices, Alimrose works closely with female-owned production facilities, supporting over 100 women with outstanding wages and working conditions.
From elegant dolls to practical baby accessories, Alimrose continues to inspire families worldwide with gifts that spark imagination and bring smiles to little faces.
